Fire & Knives foodie publication launches

Fire & Knives is a publication exclusive to print filled with enlightening prose on the subject of food, from new and established writers. With good reviews and excellent sales from the first edition of the quarterly in November, it will be one to watch in 2010. 

Fire & Knives is edited by the Guardian food writer Tim Hayward with contributors for the first edition including Oliver Thring, Matthew Fort and toff foodie Tom Parker Bowles.

Hayward launched the subscription magazine in a market that is regarded as flooded with content both free and in paid newspaper and magazine format. He said, “I knew dozens of food writers who couldn't get long-form, intelligent pieces commissioned by mainstream press.”

"[Fire & Knives] subscriptions completely cover print/production costs and we don't aim to make a profit so we're really growing our audience organically rather than trying to appeal to an existing one.”

Hayward adds that Fire & Knives is also circulated free to influential agents, editors, publishes in the industry. New writers whose previous exposure has only been online will be seen by influential audiences exclusive to print.

The next issue is billed for mid February and a year’s subscription will cost you the grand sum of £20 exclusive of postage.