Marmite XO has arrived

It's happening people: Marmite XO is now available to buy in local shops! This vintage style edition of the dark stuff will seduce Marmite fans with its potent flavour, and its brash good looks. XO, incase you're wondering, stands for 'Extra Old'. This latest jar of unctuous goodness from Marmite has been matured with a stronger taste.

On top of its bold, make-no-apologies flavour, Marmite XO comes encased in a sleek black jar with gold and black labelling. It is viewed in the Kingdom of Taste, quite simply as the King of Strength. Oh yes.

So you know what to do: toast your bread, coat with butter and slather with Marmite XO. Your taste buds might just get blown out of your head, but they'll love you for the culinary adventure.

Marmite XO is available for purchase in Selfridges and Waitrose now, and in Tesco and Morison’s as of Monday 8th March 2010.

For more information, visit: http://www.marmite.com/